HEY THERE.
This is my personal website showcasing my individuality and creative personality. It's filled with the things I love and the things I want others to also fall in love with. Check out my portfolio and resume, where you're invited to get a glimpse of what I've been up to following my graduation from Marquette University.
WHERE I AM. WHERE I’M GOING.
Professional Outlook
I am a tenacious and curious storyteller, whose passion in life is understanding how to connect with others in a meaningful way. I am determined to discover new solutions and ways for brands to connect with consumers. Challenging the status quo has been the foundation of my career and continues to drive my ambitions.
While at Marquette University, I pursued three bachelor's degrees in International Business, Marketing and Advertising. I have experience across multiple industries including Retail, Tourism, Ad Agency, Finance and Pharmaceuticals.
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We're all interconnected, so lets make every interaction relevant and memorable.
My Professional Profile
I was taught from a young age to never give up and just because you get a 'no' doesn't mean that is the final answer. I follow my dreams and put in the effort and work it takes to make them a reality. Settling for mediocrity is not an option. Being great and inspiring those around me are characteristics I strive for. I want to learn from seasoned individuals. I want to grow and be shaped by the evolving global industry. I hope to one day be an inspirational marketing leader.
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I want to be different and indispensable.
Educational Experience
WHAT I’VE LEARNED
What I've Been Up To
MY CAREER
SENIOR CATEGORY MARKETING STRATEGY COORDINATOR, KOHL'S CORPORATE
FEBRUARY 2020 - PRESENT
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Build seasonal/annual category marketing strategies with a customer first and enterprise mentality
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Decision maker in key meetings with leadership when VP/ Director cannot attend
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Lead home marketing strategies by exhibiting influence and expertise to drive strong results
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Create go-to-market strategies for new brand launches and key vendor partners, and manage the execution of those campaigns
CATEGORY & BRAND MARKETING STRATEGY COORDINATOR, KOHL'S CORPORATE
ACCOUNT COORDINATOR, LAUGHLIN CONSTABLE
MAY 2018 - FEBRUARY 2019
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Communicated with clients to identify and define project requirements, scope, and objectives
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Acted as the point of contact and coordinated multiple project statuses internally and externally, while monitoring their progress and budgets, and solving any issues that arose from production to the final phase
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Owned and maintained comprehensive reports, briefs, and project and research documentations
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Managed and maintained vendor relationships for trafficking media assets and verifying their deployment
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Created and owned spec and pub schedules to be communicated and shared both internally and externally, and used for managing media schedules and placement deadlines
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Coordinated and managed billing and other clerical duties associated with a client’s account, such as creating purchase orders, opening jobs, creating scopes of work, and project briefs
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Created and executed fundraising events that raised nearly $14,000 for the Make-A-Wish foundation
FEBRUARY 2019 - FEBRUARY 2019
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Developed omni-channel marketing strategies and briefs used to drive sales, traffic, and affinity to Kohl's and the Kohl's Home Department by utilizing insights and data to influence internal and external leadership
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Acted as the point of contact for cross-functional teams and brands to ensure flawless multi-channel executions and campaign management
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Managed brand relationships and budgets by coordinating and recommending strategic proposals for external media and marketing campaigns, and oversee campaign execution and completion
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Delivered compelling strategic marketing recommendations for the following brands: Fitbit, Food Network, Koolaburra by UGG, etc. based on consumer insights and syndicated data
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Reported and recapped the performance and execution of campaigns to internal and external partners with the intention to draw conclusions and recommendations go forward
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Launched the following brands: Koolaburra by UGG, Ellen DeGeneres ED Pet Collection, Happitat, etc.
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Proactively mitigated sales risk and anticipated market obstacles with the mindset of providing thoughtful and out-of-the-box solutions that will differentiate and drive excitement for the Kohl's brand and partners
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Effectively navigated change and ambiguity with the intention of being agile in the development of relevant strategies and promotional events
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Ensured positive customer and brand experience across marketing channels; print, digital, and broadcast
MY CAREER
Internship Experience
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ACCOUNT COORDINATOR INTERN, LAUGHLIN CONSTABLE
JANUARY 2018 - MAY 2018
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Managed and maintained the social calendar for EcoTools
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Researched competitive information to discover insights leading to a new hashtag that increased views and engagement on Instagram for EcoTools
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Managed the media pub and spec sheets for Jewelers Mutual Insurance and trafficked assets to various media placement vendors. Responsibilities included creating tagging URLs and quality assurance testing
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Updated status reports and managed the project pipeline for clients
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Delivered and presented innovative and insightful brand propositions and strategies based on current industry trends and key performance indicators for a client’s brand
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Analyzed and interpreted data to evaluate the effectiveness of brand communications and efforts against competitors and provided detailed recommendations of next steps
MARKETING PROJECT COORDINATOR, MARQUETTE UNIVERSITY'S DEPARTMENT OF CAMPUS SAFETY
SEPTEMBER 2017- MARCH 2018
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Created campaigns to increase awareness of Campus Safety amongst students
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Designed promotional materials and advertisements
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Created and managed social media platforms
CLIENT REPORTING & RFP INTERN, ARTISAN PARTNERS
MARCHÂ 2017 - JANUARY 2018
Prepared and reviewed documents with a high attention to detail, which were used to support the firm’s current clients and consultants
Produced recurring ad hoc reporting requests for institutional and intermediary clients
Assisted with online consultant data verification
Managed and audited the client-reporting databases and restructured Artisans Partners’ data storage
PROOFREADER, RANDSTAD LIFE SCIENCES AT ASTELLAS PHARMA
JUNEÂ 2015 - MARCH 2017
Proofread documents for consistency, grammar, spelling and style in a deadline-oriented atmosphere with changing priorities (top proofreader in the department for two years)
Executed the process review and creation of marketing materials
Trained and led new employees during the on boarding process
Certificate of Recognition – For outstanding performance and dedication in the Astellas Sales and Marketing Department for adding value in preparation of the ASCO, AUA, NSM Conferences (August 2015)
MARKETING INTERN, ASTELLAS PHARMA
SUMMER OF JUNE 2015 - SUMMER OF JUNEÂ 2016
Discussed the direction and use of promotional materials for intended healthcare professionals
Created marketing materials for sales representatives by coordinating meetings, reviewing and editing drafts, and communicating directly with the agency
Assisted in the production of field communications, and found and solved any issues that arose with project coordination and direction
Skills
